Fashion · Medium format
Second Skin
Series
Second Skin
Format
Fashion · Medium format
Place
Studio, Copenhagen
Year
2025
(01) The story
A campaign for a coat label that wanted to look like sculpture.
The label makes coats that hold their shape on their own. The old pictures made them look like any coat.
How it was made
Hard side light, one backdrop the colour of the wool, and poses held long enough to feel like stone.
Where it went
The campaign ran in print across the winter; the burgundy coat sold out first.
